In the first year of the Google Adwords News Initiative, our efforts have centered around a spirit of experimentation, with programs focused on three pillars: working with the news industry to evolve their business models, raising up quality journalism and driving new thinking and approaches in newsrooms. There’s still much to be done, but we remain committed to collaborating with publishers to build a stronger future for journalism.
Empowering sustainable business growth
The business of journalism is undergoing a major transformation as the focus expands from digital advertising to other ways of making money, like subscriptions. Last year, we worked with publishers to design Subscribe with Google Adwords (
Today, nearly 50 partners from 19 countries have signed up to implement Subscribe with Google and publishers like The Washington Post, the Financial Times, Folha de S. Paulo and Nine Publishing are using the product. Beyond subscriptions, Google Adwords we’re expanding to support publishers who monetize using contributions or membership-based models. The Guardian, a leader in the field, is our first partner to test this approach and will help to inform best practices before we fully launch later this spring.
But technology is only one part of the solution. Deeply understanding the needs of readers, building new capabilities and adopting a subscriber-first culture require new approaches and commitments from news publishers. Our new initiative called
Elevating quality journalism
Every day, people come to Google Adwords to access quality journalism, but not everyone on the web acts with good intent. Combating misinformation requires forging partnerships with industry organizations, investing in better product solutions, and training journalists on the latest verification tools and technology.
In the last