SEO traffic is measured to see the popularity of websites and individual pages or sections within a site. This can be done by viewing the traffic statistics found in the web server log file, an automatically generated list of all the pages served. A hit is generated when any file is served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits (the 5 images and the page itself). A page view is generated when a visitor requests any page within the website – a visitor will always generate at least one page view (the main page) but could generate many more. SEO traffic applications external to the website can record traffic by inserting a small piece of HTML code in every page of the website.
Web traffic is also sometimes measured by packet sniffing and thus gaining random samples of traffic data from which to extrapolate information about web traffic as a whole across total Internet usage.
The following types of information are often collated when monitoring web traffic:
- The number of visitors.
- The average number of page views per visitor – a high number would indicate that the average visitors go deep inside the site, possibly because they like it or find it useful.
- Average visit duration – the total length of a user’s visit. As a rule the more time they spend the more they’re interested SEO traffic in your company and are more prone to contact.
- Average page duration – how long a page is viewed for. The more pages viewed, the better it is for your company.
- Domain classes – all levels of the IP Addressing information required to deliver web pages and content.
- Busy times – the most popular viewing time of the site would show when would be the best time to do promotional campaigns and when would be the most ideal to perform maintenance
- Most requested pages – the most popular pages
- Most requested entry pages – the entry page is the first page viewed by a visitor and shows which are the pages most attracting visitors
- Most requested exit pages – the most requested exit pages could help find bad pages, broken links or the exit pages may have a popular external link
- Top paths – a path is the sequence of pages viewed by visitors from entry to exit, with the top paths identifying the way most customers go through the site
- Referrers; The host can track the (apparent) source of the SEO traffic and determine which sites are generating the most traffic for a particular page.
Websites produce traffic rankings and statistics based on those people who access the sites while using their toolbars and other means of online measurements. The difficulty with this is that it does not look at the complete traffic picture for a site. SEO traffic Large sites usually hire the services of companies such as the Nielsen NetRatings or Quantcast, but their reports are available only by subscription.
The amount of traffic seen by a website is a measure of its popularity. By analysing the statistics of visitors it is possible to see shortcomings of the site and look to improve those areas. It is also possible to increase the popularity of a site and the number of people that visit it.
It is sometimes important to protect some parts of a site by password, allowing only authorized people to visit particular sections or pages.
Some site administrators have chosen to block their page to specific traffic, such as by geographic location. The re-election campaign site for U.S. President George W. Bush(GeorgeWBush.com) was blocked to all internet users outside of the U.S. on 25 October 2004 after a reported attack on the site.
It is also possible to limit access to a web server both based on the number of connections and by the bandwidth expended by each connection. On Apache HTTP servers, this is accomplished by the limitipconn module and others.
From search engines
The majority of website traffic is driven by the search engines. Millions of people use search engines every day to research various topics, buy products, and go about their daily surfing activities. Search engines use keywords to help users find relevant information, and each of the major search engines has developed a unique algorithm to determine where websites are placed within the search results. When a user clicks on one of the listings in the search results, they are directed to the corresponding website and data is transferred from the website’s server, thus counting the visitors towards the overall flow of traffic to that website.
Search engine optimization (SEO), is the ongoing practice of optimizing a website to help improve its rankings in the search engines. Several internal and external factors are involved which can help improve a site’s listing within the search engines. The higher a site ranks within the search engines for a particular keyword, the more traffic they will receive.